Too often, commercial paint jobs are considered an unnecessary expense instead of a valuable investment. Left for a later day when business has increased and the costs are less impactful. But the reality is that the look, feel, and integrity of your business is just as important today as it will be tomorrow.
A high-quality exterior paint job will bring your company more customers, protect your business longer, and improve your bottom line.
First Impressions Matter, Always
When they say first impressions matter, they aren’t kidding. No matter how great your product or service is, many of your potential customers will make decisions about your business based on appearances alone. Chipped, faded, and peeling paint can negatively impact how your organization is perceived by consumers and make your company look unprofessional or unreliable.
A visually appealing building will make your business feel welcoming, well kept, and increases your credibility in eyes of your customers.
Competitive Edge & Brand Building
Many businesses are not alone in their endeavors. Your competition is out there and like you, are looking for any advantage they can get. Just as the first impression mattered, so too does every customer impression thereafter. A quality commercial paint job and regular paint maintenance will help to differentiate your company from your competitors as well as keep your brand in the minds of customers.
When two like businesses are compared side by side, the one with the bright and well-kept exterior will win out.
Protect & Preserve
An ounce of prevention is worth a pound of cure. It will always be more cost effective to perform preventative maintenance than to wait for a problem to arise. Any paint, regardless of quality, will eventually fade, crack, and fail. The problem is by the time paint failure is visibly noticeable, there will likely be possible damage to the materials underneath, leading to larger more expensive repairs.
Proactive and regular exterior paint maintenance will not only keep your business looking good in the eyes of your customers but also save you big money in the long run.
More Than Just Paint
Painting is generally more time-consuming and labor-intensive than first thought. It’s more than laying on a fresh coat and calling it a day. The full preparatory process must be considered before any paint can be applied. Surface repair and preparation is extremely important in regards to the look and longevity of any paint job. Failing to do so will result in premature paint failure and will require costly repairs long before necessary.
Most business owners do not have the time or the personnel needed to tackle a commercial painting job themselves.
Improve Mood & Productivity
A fresh and clean paint job can have a broad effect on your employees. Yes, your customers will lend more to your trustworthiness and standing if your business makes them feel welcomed. But similarly, your staff may experience improved mood, morale, and productivity when their place of work is well maintained and cared for. Use color to inspire optimism, focus, and to lower stress. A happy workforce will produce a better product and interactions with customers will likely receive a boost.
Happiness is contagious and happy customers are returning customers.
Sonoma County Commercial Painting Services
The more you put into your business, the more you will get out of it. Improve the quality of work and increase awareness of your company with a high quality commercial exterior paint job. From hotels and restaurants to offices and retail stores, our experienced staff and licensed painters are ready to handle any job. Call or contact us online today to learn how we can help and to schedule your FREE project estimate.