It is scientifically proven that your company’s color scheme is an important feature of business production that can play a significant role in your company’s success. It can alter how a customer interacts with your business and can help your organization stand out from the crowd in the competing world of work. Picking a color scheme for your business is important. So why not use color psychology to choose the perfect color for your business exterior?

Choose Business Exterior Colors with Color Psychology

Color Psychology suggests that choosing certain colors to your business exterior can add an extra flare that attracts more consumers. Most companies choose white as the base in their company’s color scheme because it projects a simple and safe aura. Color can create different emotions, thus affecting customer choices and the overall perception of your business. For example, adding beige to your color scheme might result in the perception of a boring or ordinary company, while adding blue can create an accepting and strong atmosphere that customers feel welcome in. Green can boost open mindedness and purchasing behavior, and orange can insinuate trust and energy between your company and customers. It is also important to keep in mind your company’s brand and matching interior paint colors to correlate with your brand identity, while keeping in mind that there is no one absolute color for any company. In fact, some specialists believe that a mix of colors is ideal when creating that perfect blend to reflect your company’s objectives, attention to clientele and business goals.

How to Choose a Color Scheme

It is important to choose colors for your business exterior that truly mirror your brand identity and what you want consumers to know about your company, alongside keeping target audience and important brand characteristics in mind. Knowing which color scheme is right for your business is a helpful tool in choosing the right colors. That being said, generally, there are four categories of color schemes that businesses use: monochromatic, analogous, complementary, and triadic. 

Monochromatic using different shades of the same hue

Analogous using colors that are next to each other on the color wheel

Complementary using colors that are opposite on the color wheel

Triadic using colors that form a triangle on the color wheel

The color scheme corresponds to how you want your business image to be perceived. Monochromatic schemes are good for a more minimalistic feel, while Complementary schemes are better for more eye-catching visuals. Analogous schemes are a safe surety considering how easy it is to match close knit colors with similar emotions. Triadic schemes are probably the most complicated and interesting because they have a steady feel like analogous schemes with the incorporation of complementary colors.

Shades, Tones, Tints and Warm vs Cool

Colors come in many shades and tones, so it is important to be mindful of the intensity of the color(s) you are choosing. 

Shades Creates darker color by adding black

Tones Can either magnify or reduce intensity of color by adding grey (depending on the majority of black or white) 

Tints Creates lighter color by adding white

Warm vs Cool Warm colors such as red, orange, and yellow are considered warm colors that radiate feelings of warmth and sunlight. Cool tones project feelings of cold and wet, such as green, blue and purple. 

Adding or extracting certain points of light or dark can make all the difference in the mood that you want to project, so decide wisely. 

Importance of Maintenance and Quality

The decision of color scheme is a crucial part of business production, however maintenance of the colors are just as important. Typical exterior paint jobs last between 5-10 years, but can be extended with proper care. Softly scrubbing the surface of the building and being cautious of mildew growth will keep your exterior looking tip-top.

Alongside keeping the exterior looking nice, it is important to get a quality paint job right from the get go. Commercial painters are highly recommended in order to ensure the flexibility of your business preferences and longevity of your paint job. Meaning, if you feel a certain color scheme does not fit your business image, working with a reputable commercial painter will ensure that you have an expert to learn from and can get services that you are already familiar and comfortable with. 

Why Your Sonoma County Business Should Choose Timmins Painting

We have worked hard to keep Sonoma County looking pristine for over 15 years. Our company is ready to provide you with quality paint performance and can guarantee your businesses exterior is protected from the natural elements. You can reach us online or give us a call for a free consultation. We hope you choose us to make your business goals a reality.